Turn research into insights in minutes, not weeks
The Mirror transforms your qualitative data into searchable insights and interactive experiences that make your whole organization smarter.
Trusted by research teams at leading companies
The AI powered tool researchers love.
Automated Insight Generation
Supercharge your research by uploading dozens of documents and generating insights and reports in one click.
Want do dive deeper? Just ask the AI!
Always-Accessible Repository
Supercharge your research by uploading dozens of documents and generating insights and reports in one click.
Want do dive deeper? Just ask the AI!
Digital Twins
Supercharge your research by uploading dozens of documents and generating insights and reports in one click.
Want do dive deeper? Just ask the AI!
One qualitative research tool
for all your needs
Transform your existing research approaches into ongoing intelligence systems
User Interviews
Turn one-time conversations into ongoing dialogues
Focus Groups
Break group consensus into individual viewpoints
Feature Validation
Test concepts during sprint planning
Brand Perception
Create brand-aware personas for messaging
Employee Research
Understand sentiment without survey fatigue
Usability Testing
Predict reactions to new designs
Identify great insights, faster
Start with your research brief, let the AI worry about the rest
Turn transcripts into insights instantly instead of weeks of manual analysis
Query insights and personas and get rigorous answers
Make the whole organization smarter
Democratize research access across all departments and teams
Break down knowledge silos between research and decision-making teams
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
Create shared understanding that drives better business decisions
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
🔍 Identify great insights, faster
AI-Powered Analysis identifies patterns and human insights automatically
🏢 Make the whole organization smarter
Democratize research access across all departments and teams
Our Approach: Human-Centered AI
AI amplifies human intelligence—it never replaces it
1 🧑 > 🤖
Always know what AI is doing
Full transparency into AI processes. See sources, check accuracy, and maintain confidence in every recommendation.
2 👤➡️🤖
AI Proposes, Human Approves
AI handles the heavy lifting, but humans stay in control. You decide what insights matter and guide the process.
3 🔄
Human in the Loop at Every Stage
Add, edit, and enhance AI outputs at any point. Human judgment and expertise improve every result.
4 🚀
Leverage AI's unique capabilities
AI excels at pattern recognition and scale. Humans excel at meaning and context. Together, they're unstoppable.
What our customers are saying
"The Mirror turns weeks of analysis into minutes. We can now share insights across our entire product organization instantly instead of waiting for research reports."
Sarah Chen
VP Product
"Instead of research sitting in decks, our customer insights are now part of daily product decisions. It's transformed how we build."
Michael Torres
VP Product
"Our clients love getting interactive research instead of static reports. The Mirror has become our competitive advantage."
Digital Twins
VP Product
Ready to transform your research process?
Join teams who've made research accessible, actionable, and human-centered.
14-day free trial • No credit card required • Human support included
The Mirror