What are digital twins?
How often have you thought “I wish I could ask our customers this”?
Now you can simply type your question into the Mirror and get an insightful response, based on your real customers’ data, augmented with AI.
Unlike static user personas or traditional research, these digital doubles bring customer perspectives directly into your daily decision-making moments, without the risks of testing unfinished ideas on real users.
Human Controls Input
Upload Your Research
Start with your existing research data
Upload interview transcripts, survey responses, focus group notes, or any qualitative research. You control what data goes in.
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Multiple formats supported: PDF, Word, text files, and more
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Batch upload: Process dozens of documents at once
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Secure processing: Your data never trains AI models
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Quality control: You review and approve all inputs
How The Mirror Works
See how AI and human expertise work together to transform your research into instantly accessible insights.
Every step designed with humans in control and AI amplifying intelligence.
AI Proposes, Human Approves
AI Analyzes with Human Oversight
Smart analysis you can trust
AI agents analyze each document and identify patterns across your entire research corpus, but you review and guide the process.
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Pattern recognition: AI finds connections humans might miss
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Cross-document analysis: Identifies agreements and tensions
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Transparent process: See exactly how insights are generated
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Human validation: You approve all AI-generated insights
Smart Organization, Human Curation
Automated Tagging & Organization
Never lose an insight again
AI automatically tags and categorizes insights by themes, topics, and participants, while you add context and custom classifications.
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Smart categorization: AI groups related insights automatically
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Custom tags: Add your own classifications and context
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Theme identification: Discover patterns across research sessions
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Easy discovery: Find exactly what you need instantly
Human-Curated Knowledge
Searchable Insights Repository
Research that stays alive and accessible
Instead of static reports, get a living repository where insights are searchable, shareable, and continuously valuable.
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Instant search: Find insights by keyword, theme, or project
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Source tracking: Every insight linked to original research
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Human curation: Add context, notes, and interpretations
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Team collaboration: Share and discuss insights across teams
AI-Powered Research Exploration
Chat with Your Insights
Ask questions about your research data
Go beyond searching—have conversations with your research. Ask follow-up questions and explore connections with AI that knows your data intimately.
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Natural language queries: Ask questions in plain English
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Contextual responses: AI understands your research context
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Source references: Every answer linked to original data
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Iterative exploration: Build on previous questions naturally
85% Accuracy, 100% Transparency
Digital Twins
Explore ideas beyond your original research
Chat with AI-powered versions of your research participants to test concepts and ideas not covered in original interviews.
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Stanford-validated: 85% accuracy in predicting responses
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Grounded in data: Always based on actual research participants
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Clear limitations: Know when to seek additional validation
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Human judgment: Use insights to inform, not replace, decisions
The complete
augmented research workflow
From research files to actionable insights in minutes, with human expertise guiding every step.
