Human Design Expertise + AI Speed
With the Mirror, validate design at the speed of thought
Upload concepts, ideas and presentations, and get instant feedback from user personas based on your actual research participants. Your design judgment guides the process.
Good research takes time.
Weeks of transcript analysis
Manual coding delays design decisions when speed is critical for product development
Research reports disappear
Static deliverables get buried in drives where stakeholders never find or reference them
Insights don't reach designers
User understanding doesn't reach the teams making daily design and development decisions
Limited user testing capacity
Can't validate every design concept with real users due to time and budget constraints
Research-Backed Journey Mapping
User journey insights from all your research
AI analyzes user workflows across all your research data to identify consistent pain points and opportunities, with your UX expertise providing context and interpretation.
Fast Validation with User Context
Test concepts before building
Get directional feedback on new features, navigation patterns, or information architecture from digital versions of your research participants. Use insights to inform your design decisions.
Supercharge your existing research
Transform any UX research methodology into ongoing dialogue and insight generation
User Interviews
Turn one-time conversations into ongoing dialogues; ask follow-up questions months later without re-recruiting
Ethnographic Research
Capture rich behavioral contexts in personas you can consult during design sprints and user story writing
Usability Testing
Consolidate insights from multiple testing rounds into personas that predict user reactions to new designs
Customer Journey Mapping
Ask personas about pain points at specific touchpoints whenever you're optimizing that part of the experience
Focus Groups
Transform group dynamics into individual personas you can consult separately to avoid groupthink
Diary Studies
Convert longitudinal insights into personas that remember behavioral patterns and can predict future actions
Better research, faster.
Dramatically Faster Feedback
Get user perspectives in minutes instead of weeks, keeping design velocity high
Better Design Decisions
Every choice backed by user insights, not assumptions or internal preferences
Higher Design Success Rates
Designs validated with user insights perform better in market and usability testing
Reduced Research Costs
Less need for expensive user testing sessions while maintaining quality insights
Frequently Asked Questions
Why use The Mirror for UX research?
Traditional UX research has limitations in timing and logistics. You can't always organize user interviews when you most need insights—during critical design decisions. The Mirror uses data from your existing user research to create digital "living personas" that provide feedback whenever you need it, amplifying your UX expertise with AI speed.
What are digital twins?
Digital twins are AI-powered representations of your actual research participants, based on comprehensive data about their behaviors, preferences, and feedback patterns. Unlike basic personas, digital twins can respond dynamically to new design concepts and scenarios, helping you explore ideas beyond your original research scope.
How reliable are the outputs of The Mirror?
Insights and analysis: Extremely accurate, as they only reference your existing research documents with full source traceability. Digital twin conversations: Uses a Stanford-developed technique achieving 85% replication accuracy with real users. Digital twins are meant to generalize and explore, so use them for directional insights and follow up with traditional research for critical decisions.
What about data security and privacy?
We take security seriously with enterprise-grade protection: all data is encrypted in transit and at rest, we systematically anonymize personal information, your data never trains AI models, and we offer SOC2 compliance for Enterprise plans. Every engagement is protected by comprehensive NDAs, and we can accommodate specific compliance requirements for regulated industries.